Jooksings is my passion as is pressure* is to Barron Lau. I gotta give some mad respect to Barron Lau, the Creative Director at pressure*.
“Pressure represents not only an evolution our business but a reaction to the revolution in the way consumers now intake media. Our clients will now have the opportunity to utilize surging technologies, solid business experience and award winning creative to reach their consumers with more impact than they ever could have imagined.”
Barron is a pure Jooksing. On a scale of 1 to 10...he's probably a 3. okok...a 4. he can order dimsum on his own. Barron has been busy for the past few years trying to achieve his dream of building a successful marketing agency. I've known Barron for about 5 years but have worked closely with him for the past 2. His company has tripled in size, built large scale events such as Grand Tuner World Championship in 2005, GPT Auto expo and DJ stylus awards in 2006 and other projects yet to be seen. When he's not seen wrapping his remote controls, he's busy at work....the heart of a successful Jooksing businessman. I've always mentioned that in order for jooksings to have a voice in the marketing world, we have to support Jooksings stronger.
Barron's latest project is pressure* which reinvents the marketing agency into a young, new age, guerilla style, progressive thinking, web 2.0 type of agency. Check out the video for the launch. Creative Jooksing minds at work. Oh...and 2 Greek Guys who think they are Zeus and Poseidon.
Oh...and check out the camera work...that cameraman is really good. In order to shoot video like that he must be pretty smart and probably a good lookin kind of guy.