Friday, December 15, 2006

The mall invasion near you.


When you look into any of the big Canadian malls, most of the stores have their head offices in; Vancouver, Montreal or Toronto. For a country of our size, we have a lot of different retailers that have reached the span of the country and more.

Let’s do a little re-cap here. For starters, Aldo is really successful especially branching off into the United States. Aritzia that started in 1983 by Brian Hill is eventually going to move down south because of their new investor group. Lululemon and Chip’s brilliant idea of going franchise for a few years has reached Tribeca in NYC and Asia. We have seen Roots and HBC merchandise being worn by our whole Olympic team. Le Chateau brings the world’s top male model of the moment to model in their campaigns. La Senza sells to pretty much every country in the world from their online site and now and has just been bought out by Limited brands (the mother company of Victoria Secret). Montreal based, Tristan and America has stores in America too. Club Monaco founded by Toronto’s Joseph Mimran sold it to Polo Ralph Lauren of New York in 1999. Award winning Holt Renfrew, luxury retailer is viewed and judged on the same level as other luxury retailers in the world Saks, Bloomingdales, Liberty of London, Joyce of Hong Kong to name a few.

Stores that have joined our cities include; American Abercrombie & Fitch / Hollister, Mango, Zara and Swedish’s H&M.

Abercrombie and Fitch / Hollister’s stores are always a zoo. Customers go crazy for their merchandise and I’ll bet their sales per hour are very high. Everyday is like Boxing Day. It’s no wonder they want to go for a different market. They have announced they want to expand into Japan.

H&M announced they are going to expand their fast fashion concept chain into Asia next year. They are going to open stores in Hong Kong and China.
Market share is difficult; you have to stay on top of your competition. Everyone is fighting for market share against the Wal-mart, Target and Tesco. But this whole low priced high fashion is a concept that 59 year old H&M can say they pioneered.

I’d say this is exciting news for the Asian Market. There are great opportunities in Asia for these stores to reach towards. The potential is huge. Whenever I will get my chance to be sent to Asia for business trips, I would go and find myself the H&M or Zara not waste anytime since I know how their clothes fit!

Stefani